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https://repositori.uma.ac.id/handle/123456789/23948
Title: | Pengaruh Sale Promotion, Visual Merchadising, Dan Store Atmosphere Terhadap Impulse Buying Konsumen Mr.Do It Yourself (DIY) Ringroad City Walk |
Other Titles: | Influence of Sale Promotion, Visual Merchandising, And Store Atmosphere Against Impulse Buying Mr.Do It Yourself (DIY) Consumers Ringroad City Walk |
Authors: | Siregar, VAlentina Febiola |
metadata.dc.contributor.advisor: | Siregar, Dahrul |
Keywords: | Sale Promotion;Visual Merchandising;Impulse Buying;Store Atmosphere |
Issue Date: | Apr-2024 |
Publisher: | Universitas Medan Area |
Series/Report no.: | NPM;208320061 |
Abstract: | Penelitian ini bertujuan untuk menganalisis pengaruh sale promotion, Visual Merchandising, dan Store Atmosphere terhadap impulse buying konsumen Mr.DIY. pengumpulan data dalam penelitian menggunakan kuesioner yang berisi 32 butir pernyataan yang disebarkan kepada 100 responden dengan pernyataan-prnyataan yang disesuaikan dengan variabel-variabel yang ingin diteliti yaitu sale promotion, Visual Merchandising, dan Store Atmosphere terhadap impulse buying. Pengambilan sampel dalam penelitian menggunakan teknik slovin dengan metode analisis menggunakan linier berganda dengan terlebih dahulu mengacu pada uji asumsi klasik. Hasil penelitian menunjukan bahwa secara simultan dan persial variabel sale promotion, Visual Merchandising, dan Store Atmosphere terhadap impulse buying This study aims to analyze the effect of sales promotion, Visual Merchandising, and Store Atmosphere on impulse buying of DIY consumers. Data collection in the study used a questionnaire containing 32 points of statements distributed to 100 respondents with statements adjusted to the variables to be studied, namely sale promotion, Visual Merchandising, and Store Atmosphere against impulse buying. Sampling in research using the slovin technique with an analytical method using multiple linear by first referring to the classical assumption test. The results showed that simultaneously and persial variables of sale promotion, Visual Merchandising, and Store Atmosphere on impulse buying |
Description: | 106 Halaman |
URI: | https://repositori.uma.ac.id/handle/123456789/23948 |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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208320061 - Valentina Febiola Siregar - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.81 MB | Adobe PDF | View/Open |
208320061 - Valentina Febiola Siregar - Chapter IV.pdf Restricted Access | Chapter IV | 644.81 kB | Adobe PDF | View/Open Request a copy |
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