Browsing by Author Sianturi, Theresia V

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2-Mar-2026Pengaruh Influencer-Follower Congruence Dan Parasocial Relationships Terhadap Purchase Intention Produk Skincare Pada Live Streaming TikTok dengan Influencer Credibility sebagai Variabel Mediasi (Studi Kasus : Gen Z di Kota Medan)Sianturi, Theresia VTobing, Fitriani