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Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/10562
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dc.contributor.advisorAfifuddin, Sya'ad-
dc.contributor.advisorSyahriandy-
dc.contributor.authorAzhary, Indra-
dc.date.accessioned2019-07-15T01:44:35Z-
dc.date.available2019-07-15T01:44:35Z-
dc.date.issued2016-
dc.identifier.other118320168-
dc.identifier.urihttp://repository.uma.ac.id/handle/123456789/10562-
dc.descriptionSetiap perusahaan yang ingin meningkatkan kepuasan dari nasabahnya, maka perusahaan tersebut harus menetapkan satu strategi yang dapat menunjang keberhasilan bisnisnya. Dalam sektor perbankan khususnya peningkatan kepuasan nasabah adalah berusaha menawarkan kualitas jasa dengan promosi dan kualitas pelayanan tinggi yang nampak dalam kinerja/ performa dari layanan yang ada, serta meningkatkan image nasabah terhadap suatu bank. Rumusan masalah dalam penelitian ini adalah “apakah promosi memiliki pengaruh terhadap kepuasan nasabah dan apakah pelayanan memiliki pengaruh terhadap kepuasan nasabah serta apakah promosi dan pelayanan secara bersama-sama memiliki pengaruh terhadap kepuasan nasabah di PT. Bank Sumut Cabang Pembantu Pandan. Setelah dilakukan pengumpulan data terhadap sampel yang diajukan, serta dilakukan analisis data maka diketahui bahwa dari hasil penelitian yang telah diuraikan pada bab-bab terdahulu, maka dapat disimpulkan bahwa promosi dan pelayanan memiliki pengaruh secara simultan terhadap kepuasan nasabah di PT. Bank Sumut Cabang Pembantu Pandan. Berdasarkan hal tersebut maka dapat disimpulkan bahwa promosi dan pelayanan yang diterapkan di PT. Bank Sumut Cabang Pembantu Pandan telah berjalan dengan baik dan mampu memberikan pengaruh terhadap kepuasan nasabah.en_US
dc.description.abstractAny company that wants to increase the satisfaction of its customers, then the company must set a strategy that can support the success of its business. In the banking sector, especially the increase in customer satisfaction is trying to offer quality services with promotion and high service quality that appear in the performance / performance of existing services, and improve the image of customers against a bank. The formulation of the problem in this research is "whether the promotion has an effect on customer satisfaction and whether the service has an effect on customer satisfaction and whether the promotion and service together have an effect on customer satisfaction in PT. Bank Sumut Branch Pandan. After the data collection of the proposed sample, and conducted data analysis it is known that from the results of research that has been described in the previous chapters, it can be concluded that the promotion and service have a simultaneous influence on customer satisfaction in PT. Bank Sumut Branch Pandan. Based on the above, it can be concluded that the promotion and service applied in PT. Bank Sumut Pandan auxiliary branch has been running well and able to give influence to customer satisfaction.en_US
dc.description.abstractabstract bahasa jepang-
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.subjectpromosien_US
dc.subjectpelayananen_US
dc.subjectkepuasan nasabahen_US
dc.subjectpromotionen_US
dc.subjectserviceen_US
dc.subjectcustomer satisfactionen_US
dc.titlePengaruh Promosi dan Pelayanan Terhadap Kepuasan Nasabah di PT. Bank Sumut Cabang Pembantu Pandan Kabupaten Tapanuli Tengahen_US
dc.typeSkripsi Sarjanaen_US
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