Analisis Positoning Youtubers Medan untuk Meningkatkan Subcribers (Studi Deskriptif pada Komunitas Medanizm)

Abstract

Youtuber has become a worldwide phenomenon which is a video sharing site that makes facilities for sharing videos online. Youtuber is now an interesting profession. The purpose of this study is to describe the promotion of Youtuber Medan to increase subscribers on Youtube in the Medanizm community. The method used in this study is a qualitative descriptive method. While the primary data collection techniques are observation, and interviews, while secondary data is library research, and documentation. Data analysis in qualitative research after data collection in a certain period, and data reduction, data presentation, and verification are carried out. The results of the Positioning strategy research in general can have its own characteristics, special characteristics that become the identity of Youtuber City of Medan and develop self-abilities supported by adequate equipment to make videos. Based on Benefits, viewers get information and entertainment. Based on product prices, comedy, musicals that cover regional songs specifically for Batak songs, and information about cinematography, based on product users, people who want to find information about making videos of citizens of Medan, and future young players National, and also competitors, according to the content sought Happy to enjoy the unique nature and always present different video content, but can be entertaining, interesting and not boring, so that viewers in the video will increase.