Pengaruh Nilai Pelanggan Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus pada Resto Ayam Penyet Cabe HIjau Medan Sunggal)

Abstract

This study aims to determine "The influence of customer value on customer loyalty with customer satisfaction as intervening at Resto Ayam Penyet Cabe Hijau Medan Sunggal". The type of data in this study is associative is a study that is asking the relationship between two variables. The population in this study all consumers amounted to 66 people. Data collection techniques in the form of distributing questionnaires to all consumers. Value t hitung obtained 2.939 where t table value at a 5% ie 1,669 means positive. Where significant level a 5% value t hitung 2.939 > t table 1,669. The value of p value on column sig 0.005 < 0.05 means significant. This explains that the customer value has a significant effect on customer loyalty at Resto Ayam Penyet Cabe Hijau Medan Sunggal. Value t hitung obtained 6.060 where t table value at a 5% ie 1,669 means positive. Where significant level a 5% value t hitung 6.060 > t table1,669. The p-value value in the 0.000 sig < 0.05 column means significant. This explains that customer satisfaction has a significant effect on customer loyalty at Resto Ayam Penyet Cabe Hijau Medan Sunggal. Value t hitung obtained 3.125 where t table value at a 5% ie 1,669 means positive. Where significant level a 5% value t hitung 3.125 > t table 1,669. The value of p-value on column sig 0.003 < 0.05 means significant. This explains that the customer value has a significant effect on customer loyalty at Resto Ayam Penyet Cabe Hijau Medan Sunggal. The value of t hitung > t table is obtained 1.688 > 1.669 means positive. The value of p value in the sig column 0.027 < 0.05 means significant. And for the value of t hitung a 5%, the value of t hitung 5.188 > t table 1.669. The value of p value in the sig 0.000 column < 0.05 means significant. These results explain that customer value has a positive effect on customer loyalty with customer satisfaction at Resto Ayam Penyet Cabe Hijau Medan Sunggal.