Pengaruh Desain dan Harga Terhadap Keputusan Pembelian pada Perum Perumnas Regional I Medan

Abstract

The study purpose to identify : 1) The impact of design has a positive and significant influence towards the purchase decision at Perum Perumnas regional 1 medan. 2) The impact of price has a positive and significant influence towards the purchase decision at Perum Perumnas regional 1 medan. 3) The impact of both design and price has a simultaneous influence towards the purchase decision at perum Perumnas regional 1 medan. A total 82 respondents at Perum Perumnas regional 1 medan were chosen as the sample by 68 using random sampling method. The study utilized the multiple linier regression analysis as the data analyzing technique. The data of this study were gathered through interview and distributing questionnaire. The study result obtained that design has a positive but not significant influence towards the purchase decision, where positive showed from the value 0.145 and significant 0.077 > 0.05. Price has a positive and significant influence towards the purchase decision. where positive showed from the value 0.849 and significant 0.000 < 0.05. both design has a positive and not significant influence towards the purchase decision and price has a positive and significant influence towards the purchase decision, where positive showed from the value 49.738 and significant 0.000 < 0.05.