Strategi Komunikasi Pemasaran dalam Mempromosikan Produk Oppo Cabang Kota Medan (Studi Deskriptif pada CV. Nagasakti Jalan Sekip - Medan Petisah)

Abstract

The research is based on the importance of marketing communication strategy in promoting the product. The purpose of this research is to know the communication strategy used by OPPO in doing promotion.The type of research used in this study is a qualitative approach with descriptive study. The location of research conducted in CV Nagasakti Mandiri Elektronik Medan city, North Sumatera. Place of respondent determined by random by researcher to get the appropriate can support the success of the research selection of researcher informant using purposive sampling technique to determine research subject. The purposive sampling technique is used in selecting the researcher's informant because it uses certain considerations. So that researchers determine some criteria of informants. As for the source of information to obtain data from this research are: Head of OPPO Promoters, Employees OPPO, especially in the field of Promotion and Sales Promotion Oppo and also the community of OPPO users.The result of the research explains that OPPO Smartphone strategy in marketing its superior product is by utilizing and maximizing all potential promotional media, either promotional media which is done directly through professional OPPO Smartphone promoter, or through print media promotion, electronic, sponshorship, and promotional activities special OPPO Smartphone other than that OPPO Smartphone selling price is relatively cheaper and affordable compared to other android brands.