Pengaruh Konsep Diri dan Persepsi Konsumen Terhadap Pembelian Tidak Terencana Mobil Low MPV Toyota pada Auto 2000 Cabang Medan Amplas

Abstract

This study aims to determine "The Influence of Self Concept and Consumer Perception Against Impulsive Purchase Toyota Low MPV Car at Auto 2000 Medan Amplas Branches". This type of research is associative is a research that is asking the relationship between two variables. Population in this research is all consumer At who buy Low MPV Car as many as 152 consumers. And by using the technique of slovin formula, then the number of samples in this study as many as 111 respondents taken from some population. Based on t test results can be seen that t arithmetic on self concept of 3,355 is greater than t table of 1658 with the probability t ie sig 0.001 is smaller than the limit of significance of 0.05. Based on these values, the self concept variable has a positive and significant effect on impulsive purchase. In confidence variable equal to 5,047 bigger than t table equal to 1,658 with probability t ie sig 0,000 smaller than limit of significance equal to 0,05, hence trust variable partially have positive and significant influence to impulsive purchase. Based on F test result, it is obtained F count value of 51,515 > 3.084 with sig 0,000 < 0,05, show Ho rejected and Ha accepted, meaning self concept and consumer perception simultaneously have positive and significant effect to variable impulsive purchase. R Square value obtained of 0.479. To see the big influence of independent variable to dependent variable by calculating coefficient of determination (KD) = R2 x 100%, so obtained KD = 47,9%. The figure indicates that 47,9% of impulsive purchase (dependent variable) can be explained by self concept and consumer perception. The remaining 52,1% is influenced by other factors not described in this study.