Pengaruh Kinerja Merek dan Pengalaman Merek Terhadap Minat Beli Ulang Mobil MPV Toyota pada Auto 2000 Cabang SM. Raja

Abstract

This study aims to determine "The Influence of Brand Performance and Brand Experience Against Repurchase Intention Toyota MPV Car at AUTO2000 Medan SM.Raja Branches". This type of research is associative is a research that is asking the relationship between two variables. Population in this research is all consumer At who buy Low MPV Car as many as 220 consumers. And by using the technique of slovin formula, then the number of samples in this study as many as 142 respondents taken from some population. Based on t test results can be seen that t arithmetic on self concept of 2,211 is greater than t table of 1658 with the probability t ie sig 0,029 is smaller than the limit of significance of 0.05. Based on these values, the self concept variable has a positive and significant effect on impulsive purchase. In confidence variable equal to 4,449 bigger than t table equal to 1,658 with probability t ie sig 0,000 smaller than limit of significance equal to 0,05, hence trust variable partially have positive and significant influence to impulsive purchase. Based on F test result, it is obtained F count value of 30,176 > 3,068 with sig 0,000 < 0,05, show Ho rejected and Ha accepted, meaning self concept and consumer perception simultaneously have positive and significant effect to variable impulsive purchase. R Square value obtained of 0,3347. To see the big influence of independent variable to dependent variable by calculating coefficient of determination (KD) = R2 x 100%, so obtained KD = 34,70%. The figure indicates that 34,70% of impulsive purchase (dependent variable) can be explained by self concept and consumer perception. The remaining 65,30% is influenced by other factors not described in this study.