Strategi Pengembangan Usaha Tani Tanaman Salak Sidempuan untuk Meningkatkan Perekonomian Masyarakat (Studi Kasus: Desa Persalakan, Kecamatan Angkola Barat , Kabupaten Tapanuli Selatan)

Abstract

This study aims to determine the development strategy of Sidempuan zalacca farming in Parsalakan Village, West Angkola District based on socio - economic conditions. The population in this study were all zalacca farmers with the characteristics of having an area of 0.5 - 2 Ha, with 5 years of zalacca farming, the population of zalacca farmers in Parsalakan villages was 560 zalacca farmers, 28 zalacca farmers were sampled 5% of the total population. This study uses a simple random sampling method. The data collection method uses a questionnaire. Data analysis method used is descriptive analysis with the SWOT analysis method by identifying internal factor evaluation (IFE) and identifying external factor evaluation (EFE), followed by searching for the right strategy through the IE matrix and the SWOT matrix. The results of this study indicate that Sidempuan zalacca farming in Parsalakan Village, West Angkola Sub district, South Tapanuli Regency, which is carrying out a progressive strategy signifies a strong business and has the opportunity to be developed. South Tapanuli.