Persepsi Mahasiswa Tentang Gaya Komunikasi Politik Presiden Joko Widodo Melalui Aplikasi Youtube (Studi Deskriptif Kuantitatif pada Mahasiswa Departemen Ilmu Politik Fisip USU)

Abstract

This research is motivated by the phenomenon of communication in the form of President Joko Widodo’s political communication style seen on Youtube. The purpose of this study was to determine the students perceptions of President Joko Widodo’s political communication style through Youtube social media. This research was conducted in the fisip political science department of north sumatra university.This research uses a descriptive method. Research data collection is done by distributing questionnaires, literature studies and documentation studies. The population in this study were students of 2014, 2015, 2016 and 2017 who were still active in college and had watched the video of President Joko Widodo.The results of this study indicate that of 30 respondents, 15 respondents (50%) a positive perception of the communication style of President Joko Widodo this means that students perceptions of the political communication style of President Joko Widodo are in a balanced position between positive perceptions and those that are not positive.