Citra BASARNAS Medan Dalam Pencarian dan Pertolongan Korban Tenggelamnya Kapal Sinar Bangun pada Keluarga Korban di Kecamatan Simanindo

Abstract

The image is the main objective as well as the achievements and achievements achieved by the institution or company in public relations. The image can reflect a collection of impressions, beliefs, and attitudes that exist in the minds of the community, arising from the quality of service institutions to the community. Many services are carried out by several institutions or governments that do not involve the public who want research conducted to improve good or bad Medan Basarnas in the search and rescue services of Sinar Bangun Ships victims to the Victim's family in Simanindo Subdistrict which is the subject of this research. Through qualitative research, research data obtained through in-depth interviews and literature review, can be accessed by Medan Basarnas less well in the eyes of the victims 'families that can be accessed through assessments, beliefs, and attitudes of victims' families in Simanindo District. Based on the analysis conducted on interviews conducted by the victims' families, they were not satisfied with the services carried out by Basarnas in the search and rescue of satisfied victims of the Sinar Bangun Ship. The condition of this image crisis cannot be left out because it will have an impact on the achievement of Basarnas institutions. Based on the results of research conducted accountability is still carried out by Basarnas in search and assistance through direct assistance, by finding found signs of victims of the Sinar Bangunnas Ship will immediately jump into the search and rescue process again. This is done through community relations to overcome the impressions, beliefs and attitudes that are not good for the victim's family. In addition, Basar nas needs to consider Basarnas Public Relations in every service they do so that the image of the Basarnas can be handled properly