Hubungan Konformitas dengan Perilaku Konsumtif pada Mahasiswa Fakultas Psikologi Universitas Medan Area

Abstract

This research aimed to look the relationship conformity with consumptive behavior in students. The researcher hypothesis was accepted. Where the higher the conformity, the higher of consumptive behavior. The population of this research was 189 and the sample of researcher was 102 students psychology University of Medan Area as the research subject. The method used in this research is a likert method with a sampling technique is purposive sampling. The research of instrument was the conformity scale and the consumptive behavior scale. Results as follows: 1). There is a significant positive relationship between Conformity with Consumptive Behavior in Psychology Students at University of Medan Area, with Correlation Coefficient rxy = 0.595; P = 0,000 < 0.05, there is a relationship of 35.4 %, from this result it is known that there are still 64.6 % of other factors there are Consumer Behavior that is not explained and not seen in this study. 2). That the Psychology Students of Medan Area University have a high conformity (Empirical Mean = 75.15 > Hypothetic Mean = 60 where the difference between the two means exceeds the SD number = 6.555) and the Consumptive Behavior of psychology students of Medan Area University is high (Mean Empirical = 94,84 > Hypothetical Mean = 85 where the difference between the two means exceeds SD = 5,255).