Hubungan Antara Persepsi Resiko Dengan Keputusan Membeli Barang Online Pada Mahasiswa Fakultas Psikologi Universitas Medan Area

Abstract

This research aims to find out the relationship between risk perception and the decision to buy items by online for students of Psychology faculty at Medan Area University, class RB, year 2017. The hypothesis put forward is the positive relationship between risk perception and the decision to buy goods online. The population for this research amounting 104 and the samples are totally for 40 students of psychology 2017 at Medan Area University in campus 2 which consist of 4 class. Data collection methods are the scale of buying decisions and risk perception. The technic (way) of data analysis which is used for this research is correlation of product moment Pearson. Based on this correlation eximination is produced the conchition as follows, :1). There is relationship between the risk perception with the buying decisions significanly among the students of psychology faculty. This point is shown = 0,474 ; p = 0,002< 0,01. 2). Then values support which is given by the risk perception variable for buying decision will product 22.5%. From this point we know that there will be 77.5% existing contribution of another factor for the Buying Decision. It is known that the research subject of psychology students Medan Area University of Campus 2 class RB year of 2017, to have Buying Decision is very high for the Risk Perception.