Analisis Tataniaga dan Efisiensi Tataniaga Kubis di Desa Kuta Rayat Kecamatan Naman Teran Kabupaten Karo

Abstract

This research aims to know the channel of Tataniaga,margin Tataniaga, farmer's share profit against the cost of efficient channel to be applied by the cabbage farmers in the Kuta Rayat village of Naman Teran sub district Karo regency.Sample determination of farmer cabbage using the purposive sampling method. Sample determination of traders using snow ball sampling method. There are three channels formed in the Tataniaga commercial cabbage in Kuta Rayat village Naman Teran sub district Karo regency namely (1) Farmers-collectors trader-retailers-consumer (2) Farmers-collectors trader-great trader-retailers-consumer (3) Farmers-great trader-retailers-consumer. The highest Margin consumers are on channels I and II with a value of 68 percent. Farmer's highest shere is on channel III with a value of 36 percent. The highest profit ratio to the cost is on channel II with a value of 11,781 rupiah.In this research the efficient channels of cabbage Tataniaga to apply the farmer is channel III because of the Channel III cabbage Tataniaga is a channel that has a small tataniaga margin and third of the channel of Tataniaga and Farmer's share the highest of the three As well as the second and third largest profit ratios of channels.