Strategi Downward Communication Pimpinan Dalam Meningkatkan Efektivitas Kerja Kayawan Di Pt. Pelabuhan Indonesia 1(Persero)

Abstract

This research is motivated by the existence of communication barriers from business leaders to their employees. According to observations made by researchers that communication from business leaders to their subordinates still shows the boundary between leaders and subordinates. This phenomenon is a strong reason for researchers. Information received by employees will be received in advance by a senior assistant manager of business development, not throught Pak Arief Pratama as the leader who directly instructs the task to employees. The information received by employees is also not intact, because in this field of business development if there is a message to be delivered by the leader then the person receiving the message is first a senior assistant manager. The purpose of this study was to find out how the leadership’s downward communication strategy in improving employee work effectiveness at PT. Pelabuhan Indonesia I (PERSERO), as well as any factors that become obstacles to the downward communication strategy of business development leaders. Researhers use situational theory in the preparation of the thesis. The researcher selected the business manager’s senior manager as a key informant, and was supported by five additional informants to strengthen the validity of a study. The results of this research process, the researchers found that with the instruction of task, openness, trust, information, feedback carried out by business leaders to their employees had been well implemented.