Hubungan Antara Konformitas Dengan Perilaku Konsumtif Produk Make Up Pada Siswi Sma Negeri 2 Medan

Abstract

This study aims to look at the relationship between conformity and consumptive behavior in female student of Medan High School. The sample in this study amounted 67 students who were in Medan 2 Public High School. Data collection method using total sampling technique. The data were collected using to psychilogical scales is conformity scale ( 26 valid items, a = 0,812) and Consumtive Behaviour scale ( 29 valid items, a = 0,831). The result of this study show the correlation coeffisient of rxy 0,413 with p = 0,010 < 0,05. The rsult show that the hypothesis proposed by the researcher that there is an positive relationship between conformity with consumtive behaviour is acceptable. Positive corellation coefficient indicates that the direction of the relationship between two variables is positives, meaning that the higher the conformity, the higher the consumtive behaviour. Conformity gives effective contribution of 17,1% at consumtive behaviour and equal to 82,9 % influenced by other factor that not examined in this research.