Faktor-Faktor yang Mempengaruhi Permintaan Gula Pasir di Pasar Tradisional Kota Medan (Studi Kasus : Pusat Pasar, Pasar Sambas, Pasar Halat, Kecamatan Medan Kota, Kota Medan)

Abstract

This research was conducted to determine what factors influence the demand for granulated sugar in medan city. The sampling method uses purposive sampling method. Respondents in this study were taken 74 consumers of bulk sugar in the household. Information was obtained from sugar traders at Halat Market, Sambas Market, Pasar Pusat. The data collected is primary data and secondary data. The analytical method used is multiple linear regression test with SPSS 20. The results of this study conclude that the price of white sugar, the price of brown sugar, the number of family members, the amount of income simultaneously has a significant effect on the demand for granulated sugar in Medan. Partially the number of family members and income have a significant effect, while the price of white sugar, the price of brown sugar does not significantly influence the demand for sugar in the city of Medan. The results of the analysis of the demand for sugar elasticity show that the sugar is inelastic because the coefficient Eh <1 is equal to 0.001. This means that sugar is not sensitive to the number of requests.