Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Produk Indihome pada STO (Sentral Telepon Otomatis) PT. Telkom Akses Medan

Abstract

The purpose of this study was to determine whether product quality and promotion have a positive effect on purchasing decisions of Indihome products and see the extent to which product quality roles and promotions can influence consumer purchasing decisions. The benefits of this research are to increase the insight and knowledge of the author, especially regarding the influence of product quality and promotion of purchasing decisions for indihome products at STO (Automatic Telephone Central) of PT. Telkom Akses Medan, as an input material that can be used as a suggestion in providing useful information for PT. Telkom Akses Medan regarding the influence of product quality and promotion of consumer purchasing decisions, as well as reference material that can be an advanced research material or as a comparison for future researchers. The sample in this study are consumers who shop Indihome products at STO (Automatic Telephone Central) PT. Telkom Akses Medan. While data collection techniques use primary data in the form of observations / observations, and provide a list of questions / questionnaires. The analysis technique used is multiple linear regression analysis using SPSS 19.00 for windows software program .. Based on the results of data processing using SPSS 19.00 for Windows software program, that product quality and promotion have a positive effect on the purchase decision of Indihome products on STO (Automatic Telephone Central) PT. Telkom Akses Medan both partially and simultaneously. Product quality has a significant effect on purchasing decisions with a value of t count equal to 4,876. It is known for the value of t table (df = 58, α = 0.05) of 1.672. These results indicate that the value of t count> t table, meaning that product quality has a significant effect on purchasing decisions. While the promotion variable is obtained by the value of 3.925. This result also shows that the value of t count> t table value, meaning that the promotion variable also has a significant effect on the purchase decision of Indihome products on STO (Automatic Telephone Central) PT. Telkom Akses Medan. In addition, product quality and promotion also affect the purchase decision of Indihome products at STO (Automatic Telephone Central) PT. Telkom Akses Medan simultaneously with a significant F value of 0,000 or lower than 0.05.