Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan dalam Meningkatkan Wisatawan (Studi Deskriptif Wisata Tangkahan pada Dinas Pariwisata dan Kebudayaan Langkat

Abstract

Tourism is one of the areas that need to be encouraged in the development. Tourism is the sector that affects the rate of growth of the area as one contributor to the PAD as well as support economic improvement. See the fact that the development of tourism needs to be planned and in marketing them well so that's able to achieve satisfactory results in economic and social as well as can compete with countries that have developed. The purpose of the study to find out the communication strategy of tourist marketing tangkahan at Minusone County culture and tourism. Research methods in terms of the type of data the research approach used in this study is a qualitative approach. The technique of collecting data by the method of observation, interviews, literature studies, documentation. Data analysis in research done with the reduction of the data, the presentation of data and verification. The results of tourism marketing communications Strategy Research conducted Langkat District tourism and only make use of the media as one of the tourism promotion strategy. Langkat Regency is tourism doing marketing communications only make billboards or banners, leflet, boklet web-web and local communities supported by tourism, while the tourism ads never made an ad about tourist attractions, ads in there through a travel agent and the residence or home stay. Regarding the communication process undertaken tourism District of Langkat, not optimal, pariwiasata Office of langkat just doing publicity and previous personal just for local communities, while the ads, meneganai tour tangakahn has not been made.