Pengaruh Kualitas Pelayanan dan Kelengkapan Produk terhadap Minat Beli Konsumen di Toko Kosmetik Sambas Medan

Abstract

This study aims to determine the effect of service quality and product completeness on consumer buying interest in Mia Kosmetik Sambas shop in Medan. This research was conducted on shop consumers with the Accindental Sampling method, with a total sample of 73 people. Primary data in this study were obtained through questionnaires whose measurements used a Likert scale and were processed statistically using statistical tests and with the help of SPSS version 20.00 For Windows. Based on the results of the study, it can be found that service quality variables (X1) and product completeness (X2) affect the buying interest (Y) in Mia Kosmetik Sambas Store Medan, with the results of t test results obtained for service quality variables obtained t count> t table (4,238> 1,993) with a significant level of 0,00 <0,05 and for the variable completeness of the product obtained t count> t table (3,163> 1,993) with a significant level of 0,00 <0,05 can be concluded that the factor (service quality and completeness product) partially affects the performance of employees at PT Lautan Luas Tbk and the F test is obtained F value> F table (34,658> 3.13) with the hypothesis Ho rejected and Ha accepted so that it can be concluded that the variable quality of service (X1) and variable completeness product (X2) simultaneously has a significant effect on buying interest.