Implementasi Peraturan Walikota Medan Nomor 16 Tahun 2017 Tentang Penataan Reklame di Kota Medan

Abstract

Medan City develops along with the economic growth, social and physical development of the city that experienced the dynamics from time to time in accordance with the conditions of development. Along with the free market, increasing competition in the world economy, one of them in the field of trade. The form of product promotion that is currently widely developed in the city of Medan is the use of billboards. Problems begin to be seen when the city space or public space of Medan city is used as a place for media placement / billboard. Problems that arise with billboard placement in general is caused by the contradiction between the importance of placement of billboards on a strategic area with the interest of street scape quality (street scape) a city.This study aims for the Implementation of Mayor Regulation Medan No. 16 of 2017 on the Arrangement of advertising in the city of Medan. The informants were taken by purposive, consisting of officials from the Office of Housing, Housing and Spatial Planning at the One Stop Office of One Stop Service and the Office of the Civil Service Police Unit. Data analysis was done qualitative descriptive.The results of this study indicate that the Implementation of Regulation of Mayor of Medan No. 16 of 2017 on the Arrangement of Advertising in Medan City, the result is still not effective because of lack of attention to standards and policy objectives; resource; communication between related organizations; disposition / attitude of executor; as well as the economic, social and political environment. Constraints in the implementation of advertising policies in the city of Medan are: some of the implementor policy implementers lack understanding of policy objectives; weak mental resources apparatus implementor policies; those who become policy implementors are not supported by the full resources of automation technology; lack of communication between both the leadership and the subordinate, between the policy implementer, between the city administration and the advertisers, and between the city government and the people who are the target of the policy, especially those on the free road of advertisement; and there is an overlap of policies between the advertisement policy and the existing city spatial plan.