Hubungan Konformitas dengan Perilaku Konsumtif pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara

Abstract

This study aims to determine The Correlation between conformity and consumptive habit on the students of economic faculty in universitas muhammadiyah sumatera utara. The sample is 100 people of female. The measuring instrument used is a conformity instrument consisting of 38 aitem (=) and consumptive habit instruments consisting of 41 aitem (=). The method used in this research is quantitative method by using purposive sampling technique to determine sample from the research. To obtain information or data collection the researcher performs data collection techniques using Likert scale and analyzes the data with product moment statistical analysis. From the observation result shows there is a significant positive relation between conformity and consumptive habit, where rxy = 0,303, p = 0,002 <0,010. Conformity also gives 9.2% influence on consumptive behavior and high level of conformity and consumptive habit of Economic Faculty in UMSU which can be seen from The empiric conformity value/ SCORE of 19.8223 greater than the average of hypothetical value/ SCOREof 95 and THE value/ SCORE of empiric consumptive habitof 19.3317 is greater than the average of hypothetical value/ SCORE of 102.5