Strategi Media Relation Humas Dalam Meningkatkan Hotel Polonia Medan

Abstract

This thesis starts from the many hotels in the city of Medan, leading to competition in the field of hospitality. This makes Hotel Polonia Medan trying to gain public trust through the media. Therefore, the authors are interested in conducting research, where the research is titled Public Relations Media Strategy in Improving the Image of Polonia Hotels in Medan. The purpose of this research is to find out what is done by Medan Polonia Public Relations to the media to improve the image of Polonia Medan hotel. This study uses a descriptive qualitative method, with data on interviews, observation, and documentation. Public Relations Hotel Polonia Medan has carried out Media Relations Strategy activities well and as long as it is related to the media or journalists are well guarded. In the eyes of journalists and the media, the image that has been made by the public relations of the Polonia Medan hotel has been good because the public relations of the Polonia Medan hotel can also position themselves as friends and colleagues.