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https://repositori.uma.ac.id/handle/123456789/12035| Title: | The Influence of Destination Image to Tourist Satisfaction and Loyalty in Medan |
| Authors: | Suryani, Wan Ginting, Maretta |
| Keywords: | tourist satisfaction;loyalty |
| Issue Date: | 2018 |
| Publisher: | Proceeding 1st International Conference Of Economic Studies (ICOES) 2018 |
| Series/Report no.: | Theme;Increase Regional Economic And Sustainable Creative Industry by Applying Digital Business |
| Abstract: | This research aims to analyse the influence of destination image to the tourist satisfaction and loyalty in Medan City. The hypotheses of this research are that destination images positively influences the tourists satisfaction and loyalty in Medan City. Likert scale for questionnaire is used to collect the data. Population of this research is 79 foreign tourists visited Medan City. Fath analysis is used to analyse the data. The result of this research is aimed to be one of consideration for the regional government in making a policy, for the businessmen in making a decision about tourists’ satisfaction and loyalty, and also for the further research in making learning material. |
| URI: | https://repositori.uma.ac.id/handle/123456789/12035 |
| Appears in Collections: | Published Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Wan Suryani ICOES 2018.pdf | article | 485.99 kB | Adobe PDF | View/Open |
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