The Analysis of Modern Retail Growth Toward Traditional Retail Store in Berastagi as A Tourist City

Abstract

This research aims to reveal and overview the impact of modern retail business’ growth toward the development of traditional retail store in Berastagi as a tourist city. The hypothesis of this research is the growth of modern retail business significantly impacts the growth of traditional retail store in Berastagi as a tourist city. The tool of collecting the data is by using questionnaire with the likert scale. The population is the merchants of traditional retail store as many as 79 respondents. The data analysis utilized quantitative analysis with simple linear regression model. The result of this model is expected to be the source of evaluation for the local government in formulating policies of franchise and traditional business model. Moreover, it is expected as well that this research can be the additional information in the making of teaching material and be published in the journal.