Pengaruh Cita Rasa, Harga Daii Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Minuman Chatime di Mall Centre Point Medan

Abstract

The purpose of this study was to determine and analyze the Influence Taste, Price and Quality of Service to the Customer Loyalty in the Beverage Center Point Mall Chatime in Medan Model Research The research is associative, which variable is measured with a Likert scale, method of data collection is done with the interview (interview), with a list of questions (questionnare) and documentation. The population in this study is Chatime Outlet Mall Visitor Center Point Terrain totaling 12,000 people per month. Sampling method in this study sample Slovin obtained amounted to 99 respondents. Processing data using SPSS software version 16, with descriptive analysis and regression testing hipotesisanalisis. Research results show that (1) in partial Taste influence on the Customer Loyalty Beverage Center Point Mall Chatime in Medan. (2) partial variable affecting price on drinks Chatime Customer Loyalty in the Mall Center Point field. (3) in partial service quality affects Customer Loyalty in the Drinks Chatime at Mall Center Point Terrain (4) is simultaneously a positive influence and significant correlation between variables Taste, Price and Quality of Service to the Customer Loyalty in the Drinks Chatime at Mall Center Point Terrain