Pengaruh Tata Letak dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Hotel Lariz Depari Medan.

Abstract

The research method used is associative research, where variables are measured on a Likert scale. The method of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study were all consumers in the Hotel Lariz Depari medan, amounting to 91 people. Sampling with saturated sampling method or better known as the census. In this study the total population is relatively small as many as 91 people. Data processing using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis. The results showed that: (1) partially Layout variables affect Consumer Satisfaction in Lariz Depari Hotel Medan (2) partially Service Quality variables affect Consumer Lariz Depari Hotel Consumer Satisfaction. (3) Simultaneously there is a positive and significant effect between Layout variable and Service Quality affect Lariz Depari Hotel's Customer Satisfaction