Pengaruh Harga dan Lokasi Terhadap Minat Beli Shampo NR Pada PT. NR Indonesia di Kota Medan

Abstract

The pupose of this study was to determine and analyze the Effect of Price and Locationon Purchase Interest in Shampoo NR in PT>NR Indonesia Medan City,The research method used is associative research, where variables are measured on a Likert scale. The method of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study was the majority of consumers at PT.NR Indonesia Medan branch, amounting to 91 people. Sampling with saturated sampling method or better known as the census. In this study the total population is relatively small as many as 91 people. Data processing using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis. The results of the study show that: (1) partially the price variable influences the Purchase Interest of Shampoo NR in Medan City 2) partially the location variable influences the affect of the Purchase Interest of Shampoo NR in Medan City (3) simultaneously there is a positive and significant effect between the price variables and location influences the interest in buying shampoo shampoo in Medan.