Pengaruh Suasana Toko dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Resto Ayam Penyet Cabe Hijau Medan

Abstract

The research aims to find out "the influence of store atmosphere and quality of service toward customer satisfaction Resto Chicken Penyet Chili Green Medan". This type of research is associative which is a research that is asking relations between two variables. The population in this study is Resto chicken Penyet chili Green Medan. A total of 3000 customers and using the Slovin formula with significance level 0.1, the number of samples in this study as many as 96 respondents were taken from some customers. Based on a partial test result (t-Test) it can be seen that T count on the store's variable atmosphere and the quality of service has a positive and significant effect on customer satisfaction. Based on the results of the F test, the atmosphere of the shop and the quality of service in unison influence positively and significantly against customer satisfaction variables. The R Square value obtained is 0.485 to see a large variable effect free of variables tied to how to calculate coefficient of determination (KD) = R2 x 100%, so it is obtained KD = 48,5%. The figure indicates that a 48,5% of customer satisfaction (bound variables) can be explained by the shop's mood factor (X1) and service quality (X2). The remaining 51,5% is influenced by other factors not described in this study.