Pengaruh Kepercayaan dan Citra Perusahaan Terhadap Kepuasan Konsumen Pada Hotel Lariz Depari Medan

Abstract

The purpose of this study was to determine and analyze the Effect of Trust and Corporate Image on Consumer Satisfaction in Lariz Depari Hotel MedanThe research method used is associative research, where variables are measured on a Likert scale. The method of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study were all consumers in the Hotel Lariz Depari medan, amounting to 91 people. Sampling with saturated sampling method or better known as the census. In this study the total population is relatively small as many as 91 people. Data processing using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis.The results showed that: (1) partially the Trust variable influenced Consumer Satisfaction in Lariz Depari Hotel, Medan (2) partially Company Image Variable influenced Consumer Satisfaction in Lariz Depari Hotel, Medan. (3) Simultaneously there was a positive and significant influence between Confidence and Corporate Image variables affect Consumer Satisfaction at the Hotel Lariz Depari medan