Pengaruh Kualitas Produk dan Lokasi Terhadap Minat Beli Pada Produk Inaco Medan

Abstract

The purpose of this study was to determine and analyze the Effect of Product Quality and Location on Purchasing Interests of Inaco Products Medan The research method used is associative research, where variables are measured on a Likert scale. The method of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study were all consumers of Inaco products in Medan Medan, which amounted to 91 people. Sampling with saturated sampling method or better known as the census. In this study the total population is relatively small as many as 91 people. Data processing using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis. The results showed that: (1) partially Product Quality variables affect Inaco Medan's Product Purchase Interests (2) Location variables partially affect Inaco Medan's Product Purchase Interests (3) there is simultaneously a positive and significant effect between Product Quality variables and Location influences Interest in Inaco Medan Products