Hubungan Konformitas Dengan Perilaku Konsumtif Pada Kelompok Arisan Cafe UMA 84

Abstract

This study was aimed to identify the relationship between conformity and consumptive behaviour among Cafe UMA 84 social gathering group. This study used quantitative research method. The subject on this study was the member of Cafe UMA 84 social gathering group. Sampling technique used in this study was total sampling. The sample used in this study consisted of 30 members of Cafe UMA 84 social gathering group. In line with the discussion in the theoretical basis, the hypothesis proposed in this study was there is a relationship between conformity and consumptive behaviour, with assumption, the higher the conformity, the higher tendency to behave consumptively. On the contrary, the lower the conformity, the lower the tendency for consumptive behavior. The data in this study is gathered using the scales of Confirmity and Consumptive Behaviour. This study used the Pearson’s correlation method of Product Moment(𝑟𝑥𝑦 )and found that the r had been equal to 0,866 and the p value had been 0,000 < 0,05 which means the higher the conformity, the higher tendency to behave consumptively. On the contrary, the lower the conformity, the lower the tendency for consumptive behavior. This finding showed that the hypothesis proposed that there is a relationship between conformity and consumptive behaviour among Cafe UMA 84 social gathering group has been accepted.