Hubungan Antara Konformitas dengan Perilaku Konsumtif Pada Mahasiswa Ekonomi Stambuk 2018 di Universitas Medan Area

Abstract

This study aims to look at the relationship between conformity and consumptive behavior in the Faculty of Economics Students at Medan Area University. The research approach used is a quantitative approach to the type of correlation research. The population in this study were students of the Faculty of Economics and Business, Department of Management, University of Medan, 2018 stambuk area, totaling 1353 people. To determine the number of samples in this study using a purposive sampling technique and calculated using the Slovin formula and the samples of this study were 93 people. The results of the validity test on the conformity and consumptive research variables obtained results that there are 2 items fall from each variable. The reliability test uses Cronbach's Alpha which results in a reliability test of 0.771 for the conformity variable and 0.748 for the consumer behavior variable. Based on the calculation of Product Moment Correlation, it is known that there is a significant positive relationship between conformity and consumptive behavior variables where Rxy = 0.893; p = 0,000 <0.050. From the results of this correlation, it can be stated that the hypothesis proposed in this study is accepted, meaning that the higher the conformity, the higher the consumptive behavior of students in the Management Department of the 2018 whip management at the University of Medan Area and the calculation of the determinant coefficient (r ^ 2) of the relationship above = 0.798, this shows that the consumer behavior of the 2018 whip management department of the Faculty of Economics and Business, University of Medan Area was formed by the conformity variable of 79.8%.