Pengaruh Kepuasan Penggunaan Channel Youtube Kesehatan Clarin Hayes Terhadap Perilaku Hidup Sehat Pelanggan

Abstract

youtube channel on subcribers healthy behavior. The purpose of this research is to examine the satisfaction effect of used Clarin Hayes youtube channel on subcribers healthy behavior. The research used uses and gratification theory. The method of this research is quantitative research methodologies. The sample obtained through the Slovin formula. So, as many as 100 samples were obtained. The hypothesis in this research are using Product Moment Correlation Test and Determinant Test. Based on the results of research, were obtained: (a) Ho is rejected and Ha is accepted, which means there are a relation of satisfaction of used Clarin Hayes youtube channel on the subscribers healthy behavior, (b) the correlation value of the satisfaction of used Clarin Hayes youtube channel on subscribers healthy behavior are 0.841 which means that the effect of used Clarin Hayes youtube channel is significant, (c) the determinant test results shows that the satisfaction of used Clarin Hayes youtube channel on subscribers healthy behaviors are 70%.