Pengaruh Kecepatan Layanan dan Cita Rasa Terhadap Loyalitas Pelanggan Pada Cafe Intermezzo Medan

Abstract

This study aims to determine "The Effect of Service Speed and Taste on Customer Loyalty at Café Intermezzo Medan". This type of research is associative that is a study that is asking the relationship between two variables. The population in this study were customers that have visited Café Intermezzo Medan for 3 times in a month and by using the convience sampling technique, the number of samples in this study were 50 respondents taken from all population. Based on the results of the partial test (t test) it can be seen that t arithmetic on service speed and taste variables has a positive and significant effect on customer loyalty. Based on the results of the F test, the speed of service and taste simultaneously obtained a positive and significant effect on the customer loyalty variable. R Square value obtained is 0.688 To see the effect of independent variables on the dependent variable by calculating the coefficient of determination (KD) = R2 x 100%, so that KD is obtained = 68.8%. This figure shows that 48.5% of customer loyalty (dependent variable) can be explained by the service speed factor (X1) and taste (X2). The remaining 51.5% is influenced by other factors not explained in this study.