Pengaruh Kelengkapan Produk dan Penetapan Harga Terhadap Keputusan Pembelian Konsumen Pada Toko Besi Bermula Padang Sidempuan

Abstract

This research aims to find out "the effect of product completeness and pricing of consumer buying decisions in iron shops starting from Padangsidimpuan". This type of research is associative which is a research that is asking relations between two variables. The population in this study is all consumers at Iron shop commencing Padangsidimpuan as many as 600 consumers in a month of research and using the technique of Slovin formula, the number of samples in this study as many as 86 respondents taken from Some consumers at that time. Based on a partial test result (t-Test) it can be seen that T count on product completeness variables and pricing has a positive and significant influence over the purchase decision variable. Based on simultaneous test results (test F), the value of product completeness and pricing simultaneously has a positive and significant effect on purchasing decision variables. The value of R Square earned is 0.604. To see large variable effect free of variables tied to the way of calculating coefficient of determination (KD) = R2 x 100%, resulting in a amounting to 61% of the purchase decision (bound variables) can be explained by product completeness and Pricing. The remaining 396,% is influenced by other factors not described in this study.