Pengaruh Negara Asal Produk dan Pengetahuan Informasi Produk Terhadap Keputusan Pembelian Produk PT. Distriversa Buanamas medan

Abstract

The purpose of this research is to study and analyze the Country of Origin of Products and Knowledge of Product Information on the Purchasing Decision of PT. Distriversa Buanamas Medan. The research method used is associative research, in which the research variables with a Likert scale. The method of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study are consumers of Neril products that support 62 people. Sampling with saturated sampling method or better known as the census. The number of studies is relatively small at 62 people. Data processing using SPSS software version 21, with descriptive analysis and hypothesis testing multiple regression analysis. The results showed that: (1) the partial variables of the Country of Origin influenced the Decision to Purchase Neril products. (2) partial variables. Knowledge of Neril Product Purchase Decisions. (3) the influence of positive and significant variables between variables.