Pengaruh Lingkungan Fisik dan Kualitas Pelayanan Terhadap Minat Beli Konsumen (Studi Kasus : Bina Swalayan Setia Budi Medan)

Abstract

The purpose of this research is to identify and explain the influence of Servicecape and Service Quality on Consumer Purchase Interest in Bina Swalayan Setia Budi Medan. This population is relative and the estimated 2.000 consumers make purchases every week. While the sampling technique in this study uses a Accidental Sampling method with a total sample of 333 people. Data collection techniques used are observation and questionnaires. Data analysis technique is using multiple linear regression models and testing the hypothesis of the t test and the coefficient of determination before the data has been test using validity, reliability and classic assumptions test. Data management using SPSS 22.0 for windows. Based on the result of data management using statistical, the research regression model is obtained Y = 1,085 + 0,445X1 + 0,313X2 + e. the results showed that there was a positive and significant influence of Serviscape and Service Quality on Consumen Purchase interest. Conclusion increase in buying interest of Bina Swalayan Setia Budi Medan could be achieved through improved Serviscape and Service Quality.