Analisis Faktor-Faktor Yang Mempengaruhi Penjualan Karet Ribbed Smoked Sheet (RSS-I) di PT Perkebunan Nusantara III (PERSERO)

Abstract

The aims of study to identify and analyze the effect of production, price, exchange rate and competitor sales on the sale of Ribbed Smoked Sheet (RSS-I) at PT. Perkebunan Nusantara ill (Persero). This research using a quantitative approach with the monthly 2014 - 2018 time series data. Data were analyz.ed with multiple regression analysis. The results showed that partially, the production had a positive and significantly effect on the volume and sales value of Ribbed Smoked Sheet (RSS-1). Price has a positive and significantly effect on the sales value of Ribbed Smoked Sheet (RSS-1), but not significant on the sales volume. The exchange rate has a positive but not significantly effect on the volume and sales value of Ribbed Smoked Sheet (RSS-1). Competitor sales volume has a negative but not significantly effect on the volume and sales value of Ribbed Smoked Sheet (RSS-I) in PT.Perkebunan Nusantara III (Persero). Simultaneously the production, price, exchange rate, and competitor sales variables have a significantly effect on the volume and sales value of RSS-1 in PT.Perkebunan Nusantara III (Persero). The coefficient of determination on sales volume is 0.346 and the sales value is 0.424, meaning that the effect of the production, price, exchange rate, and competitor sales on changes in sales volume of Ribbed Smoked Sheet (RSS-1) at PT.Perkebunan Nusantara Ill (Persero) is 34.6% and the sales value of Ribbed Smoked Sheet (RSS-1) is 42.4%.-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh produksi, harga, kurs (nilai tukar) sert.a penjualan pesaing terhadap penjualan karet Ribbed Smoked Sheet (RSS-I) di PT. Perkebunan Nusantara III (Persero). Metode penelitian ini menggunakan pendekatan kuantitatif, dengan data time series 2014 - 2018 per bulan. Data dianalisis dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara parsial, produksi berpengaruh positif dan signifikan terhadap volume dan nilai penjualan Ribbed Smoked Sheet (RSS-1) PT. Perkebunan Nusantara ill (Persero ). Harga berpengaruh positif dan signifikan terhadap nilai penjualan Ribbed Smoked Sheet (RSS-1), tetapi terhadap volume penjualan tidak signifikan. Nilai kurs berpengaruh positif tetapi tidak signifikan terhadap volume dan nilai penjualan Ribbed Smoked Sheet (RSS-1) di PT.Perkebunan Nusantara ID (Persero). Volume penjualan pesaing berpengaruh negatif tetapi tidak signifik:an terhadap volume dan nilai penjualan RSS-1 di PT.Perkebunan Nusantara Ill (Persero). Secara simultan variabel produksi, harga, kurs, dan penjualan pesaing berpengaruh signifikan terhadap volume dan nilai penjualan Ribbed Smoked Sheet (RSS-1) di PT. Perkebunan Nusantara ID (Persero). Nilai koefisien determinasi terhadap volume penjualan sebesar 0,346 dan terhadap nilai penjualan sebesar 0,424, berarti bahwa pengaruh dari produks i, harga, kurs, dan penjualan pesaing terhadap perubahan volume penjualan Ribbed Smoked Sheet (RSS-I) di PT. Perkebunan Nusantara Ill (Persero) adalah sebesar 34,6% dan terhadap nilai penjualan Ribbed Smoked Sheet (RSS-1) adalah sebesar 42,4%.