Pengaruh Pendekatan Epic Model Terhadap Efektivitas Media Promosi di Bimbingan Belajar Primagama Setiabudi Medan

Abstract

Penelitian ini memiliki tujuan untuk mengetahui efektivitas media promosi Bimbingan Belajar Primagama Setia Budi Medan. Pengukuran EPIC Model yaitu (Emphaty, Persuation, impact dan Communication).Penelitian ini dilakukan dengan menyebar kuesioner kepada 56 responden yang mengetahui media promosi Bimbingan Belajar Primagama Setia Budi Medan dan merupakan murid dari Bimbingan Belajar Primagama Setia Budi Medan. Teknik analisis data yang digunakan adalah kuantitatif, tabulasi sederhana, dan skor rata-rata yang kemudian dimasukkan ke dalam rentang skala EPIC Model.Hasil dari penelitian berdasarkan EPIC Model, skor rata-rata pendapat responden atas pernyataan yang mengukur dimensi emphaty didapat hasil sebesar 3.67, dimensi persuation sebesar 2.87, dimensi impact sebesar 3.50, dan dimensi communication sebesar 3.60, sehingga diperoleh nilai EPIC rate sebesar 3.41. Nilai EPIC rate tersebut menunjukkan bahwa media promosi Bimbingan Belajar Primagama Setia Budi Medan merupakan iklan yang dinilai efektif. This study aims to determine the effectiveness of the promotional media for Primagama Setia Budi Medan Tutoring. EPIC Model measurements, namely (empathy, persuation, impact and communication). This research was conducted by distributing questionnaires to 56 respondents who know the promotional media of Primagama Setia Budi Medan Tutoring and are students of Primagama Setia Budi Medan Tutoring. The data analysis technique used was quantitative, simple tabulation, and the average score which was then entered into the EPIC Model scale range. The results of the study based on the EPIC Model, the average score of respondents' opinions on statements measuring the emphaty dimension were 3.67, the persuation dimension was 2.87, the impact dimension was 3.50, and the communication dimension was 3.60, so that the EPIC rate value was 3.41. The EPIC rate value shows that the promotion media for Primagama Setia Budi Medan Tutoring is an effective advertisement.