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DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Syahrial, Hery | - |
dc.contributor.author | Husna, Saripah | - |
dc.date.accessioned | 2021-12-16T10:06:27Z | - |
dc.date.available | 2021-12-16T10:06:27Z | - |
dc.date.issued | 2021-08-06 | - |
dc.identifier.uri | http://repository.uma.ac.id/handle/123456789/15671 | - |
dc.description | 83 Halaman | en_US |
dc.description.abstract | Penelitian ini bertujuan untuk menguji pengaruh penggunaan media sosial dan kreativitas terhadap keberhasilan usaha pada ardhina batik motif Medan. Jenis penelitian ini adalah penelitian kuantitatif asosiatif. Metode pengumpulan data dalam penelitian ini dilakukan dengan menyebar angket. Teknik sampling yang digunakan dalam penelitian ini menggunakan convenience sampling/accidental sampling dengan sampel para facebooker sebanyak 80 orang. Dengan menggunakan analisis regresi linier berganda diperoleh penggunaan media sosial dan kreativitas berpengaruh positif dan signifikan terhdap keberhasilan usaha pada ardhina batik motif Medan. This study aims to examine the effect of using social media and creativity on business success on ardhina batik with Medan motifs. This type of research is quantitative associative research. The method of data collection in this study was done by distributing questionnaires. The sampling technique used in this study used convenience sampling/accidental sampling with a sample of 80 facebookers. By using multiple linear regression analysis, it is found that the use of social media and creativity has a positive and significant effect on business success in Medan batik motif ardhina. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;178320049 | - |
dc.subject | penggunaan media sosial | en_US |
dc.subject | kreativitas | en_US |
dc.subject | keberhasilan usaha | en_US |
dc.subject | use of social media | en_US |
dc.subject | creativity | en_US |
dc.subject | business success | en_US |
dc.title | Pengaruh Penggunaan Media Sosial Dan Kreativitas Terhadap Keberhasilan Usaha Studi Kasus Pada Ardhina Batik Motif Medan | en_US |
dc.title.alternative | The Effect of Social Media Use and Creativity on Business Success Case Study on Batik Ardhina Medan | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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178320049 - Saripah Husna - Chapter IV.pdf Restricted Access | Chapter IV | 491.76 kB | Adobe PDF | View/Open Request a copy |
178320049 - Saripah Husna - Fulltext.pdf | Cover, Abstract, Chapter I,II,III,Bibliography | 1.5 MB | Adobe PDF | View/Open |
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