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Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/15845
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dc.contributor.advisorLubis, Adellina-
dc.contributor.authorPratama, Irham Adam-
dc.date.accessioned2021-12-20T10:23:14Z-
dc.date.available2021-12-20T10:23:14Z-
dc.date.issued2021-08-09-
dc.identifier.urihttp://repository.uma.ac.id/handle/123456789/15845-
dc.description67 Halamanen_US
dc.description.abstractPenelitihan ini memiliki tujuan untuk mengetahui apakah Green Marketing perbengaruh signifikan terhadap keputusan pembelian produk Oriflame di Kecamatan Medan Polonia, serta untuk mengetahui apakah Corporate Sosial Resfonsibility berpengaruh signifikan terhadap keputusan pembelian produk Oriflame di Kecamatan Medan Polonia. Populasi dalam penelitihan ini adalah konsumen Oriflame. Sampel dalam penelitian ini sebanyak sebesar 66 responden dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini dapat dilihat bahwa Green Marketing (X1) berpengaruh positif signifikan terhadap Keputusan Pembelian Produk Oriflame di Kecamatan Medan Polonia, Corporate Sosial Resfonsibility (X2) berpengaruh positif signifikan terhadap Keputusan Pembelian Produk Oriflame di Kecamatan Medan Polonia. This research aims to determine whether Green Marketing has a significant effect on purchasing decisions for Oriflame products in Medan Polonia District, and to determine whether Corporate Social Responsibility has a significant effect on purchasing decisions for Oriflame products in Medan Polonia District. The population in this research is Oriflame consumers. The sample in this study amounted to 66 respondents using multiple linear regression analysis. The results of this study can be seen that Green Marketing (X1) has a significant positive effect on Oriflame Product Purchase Decisions in Medan Polonia District, Corporate Social Responsibility (X2) has a significant positive effect on Oriflame Product Purchase Decisions in Medan Polonia District.en_US
dc.language.isoiden_US
dc.publisherUniversitas Medan Areaen_US
dc.relation.ispartofseriesNPM;178320084-
dc.subjectgreen marketingen_US
dc.subjectcorporate sosial resfonsibilityen_US
dc.subjectkeputusan pembelianen_US
dc.subjectgreen marketingen_US
dc.subjectcorporate sosial resfonsibilityen_US
dc.subjectbuying decisionen_US
dc.titlePengaruh Green Marketing dan Corporate Sosial Resfonsibility terhadap Keputusan Pembelian produk Oriflame di Kecamatan Medan Poloniaen_US
dc.title.alternativeThe Influence of Green Marketing and Corporate Social Responsibility on Decision to Purchase Oriflame products in Medan Polonia Districten_US
dc.typeThesisen_US
Appears in Collections:SP - Management

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178320084 - Irfan Adam Pratama - Fulltext.pdfCover, Abstract, Chapter I,II,III,Bibliography1.49 MBAdobe PDFView/Open
178320084 - Irfan Adam Pratama - Chapter IV.pdf
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