Please use this identifier to cite or link to this item:
https://repositori.uma.ac.id/handle/123456789/16014
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Siregar, Dahrul | - |
dc.contributor.author | Febryanto | - |
dc.date.accessioned | 2021-12-22T10:19:36Z | - |
dc.date.available | 2021-12-22T10:19:36Z | - |
dc.date.issued | 2021-10-12 | - |
dc.identifier.uri | http://repository.uma.ac.id/handle/123456789/16014 | - |
dc.description | 72 Halaman | en_US |
dc.description.abstract | Penelitian ini memiliki tujuan untuk mengetahui apakah Promosi online dan Harga berpengaruh positif signifikan secara parsial maupun simultan terhadap Keputusan Pembelian pada Berkah Mobil Medan. Penelitian di lakukan dengan angket yang disebarkan kepada 30 orang sampel yaitu pelanggan CV Berkah Mobil. Jenis penelitian ini adalah penelitian Asosiatif yaitu penelitian yang bertujuan untuk mengetahui adakah pengaruh variabel bebas terhadap variabel terikat. Teknik penelitian yang digunakan adalah teknik analisis statistik regresi linear berganda. Hasil yang diperoleh dari penelitian ini adalah Promosi online dan Harga berpengaruh positif signifikan secara parsial maupun simultan terhadap Keputusan Pembelian pada Berkah Mobil Medan. This study aims to determine whether online promotions and prices have a significant positive effect partially or simultaneously on purchasing decisions at Berkah Mobil Medan. The research was conducted with a questionnaire distributed to 30 samples, namely CV Berkah Mobil customers. This type of research is associative research, namely research that aims to determine whether there is an effect of the independent variable on the dependent variable. The research technique used is multiple linear regression statistical analysis technique. The results obtained from this study are online promotions and prices have a significant positive effect partially or simultaneously on purchasing decisions at Berkah Mobil Medan. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;178320099 | - |
dc.subject | promosi online | en_US |
dc.subject | harga | en_US |
dc.subject | keputusan pembelian | en_US |
dc.subject | online promotion | en_US |
dc.subject | price | en_US |
dc.subject | purchasing decisions | en_US |
dc.title | Pengaruh Promosi Online Dan Harga Terhadap Keputusan Pembelian Dimasa Pandemi Covid 19 Pada Berkah Mobil Medan | en_US |
dc.title.alternative | The Influence of Online Promotions and Prices on Purchase Decisions During the Covid 19 Pandemic At Blessings Cars Medan | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
178320099 - Febryanto - Fulltext.pdf | Cover, Abstract, Chapter I,II,III,Bibliography | 2.38 MB | Adobe PDF | View/Open |
178320099 - Febryanto - Chapter IV.pdf Restricted Access | Chapter IV | 1.33 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.