Hubungan Celebrity Worship Dengan Perilaku Konsumtif Siswa Penggemar K-Pop Di SMK Negeri 1 Percut Sei Tuan

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan Celebrity Worship dengan Perilaku Konsumtif pada siswa/i SMK Negeri 1 Percut Sei Tuan. Celebrity Worship diukur berdasarkan tiga aspek, entertaiment social, intense personal feeling, dan borderline pathological. Sementara Perilaku Konsumtif diukur dari berdasarkan empat aspek, yaitu melakukan pembelian impulsive, pemborosan (westafel buying), tidak bernilai kebutuhan (non rational buying), dan ingin lebih dari orang lain. Sampel penelitian adalah siswa/i SMK Negeri 1 Percut Sei Tuan yang berjumlah 97 sampel dengan Hipotesis penelitian adalah ada hubungan positif antara celebrity worship dengan perilaku konsumtif, dengan asumsi semakin tinggi celebrity worship maka semakin tinggi juga perilaku konsumtif. Teknik pengambilan sampel adalah Purposive sampling. Alat pengumpulan data menggunakan skala celebrity worship dan skala perilaku konsumtif yang disusun oleh peneliti. Analisis menggunakan korelasi Product Moment. Hasil penelitian melalui analisis data menyimpulkan ada hubungan positif antara celebrity worship terhadap perilaku konsumtif (rxy = 0,845)dan koefisien determinan (r2 = 0,714) dengan p = 0,000 berarti p < 0,05. Koefisien determinan r2 = 0,714 dimana bahwa Perilaku konsumtif dibentuk oleh celebrity worship sebesar 71,4%.Hal ini berarti hipotesis yang diajukan yaitu ada hubungan positif antara celebrity worship dengan perilaku konsumtif, dengan asumsi semakin tinggicelebrity worship maka semakin tinggi juga perilaku konsumtif siswa, diterima. This study aims to determine the relationship between celebrity worship and consumptive behaviour among students of SMK Negeri 1 Percut Sei Tuan. celebrity worship is measured based on three aspects,namelyentertaiment social, intense personal feeling, and borderline pathological.Meanwhile, consumptive behaviour is measured based on four aspects, namelyimpulsive buying, westafel buying, non rational buying. The research sample is students of SMK Negeri 1 Percut Sei Tuan, totaling 97 samples. The research hypothesis is that there is a positive relationship between celebrity worship and consumptive behaviour, assuming that the higher the celebrity worship, the higher the student's consumptive behaviour. The sampling technique is purposive sampling. The data collection tool used a celebrity worship scale and a consumptive behaviour scale compiled by the researcher. Analysis using Product Moment Correlation. The results of the research through data analysis concluded that there was a positive relationship between celebrity worship and consumptive behaviour (rxy = 0.845) and the determinant coefficient (r2 = 0.714) with p = 0.000, which means p <0.05. The determinant coefficient of r2 = 0.714 where that consumptive behaviour is formed by celebrity worship of 72%. This means that the hypothesis proposed is that there is a positive relationship between celebrity worship and consumptive behaviour, assuming that the higher the celebrity worship, the higher the student's consumptive behaviour is accepted.