Please use this identifier to cite or link to this item: https://repositori.uma.ac.id/handle/123456789/16219
Title: Pengaruh Hedonic Shopping Value dan Shopping Lifestyle Terhadap Pembelian Impulsif (Studi Kasus : Masyarakat Gang Albadar 6)
Other Titles: The Influence of Hedonic Shopping Value and Shopping Lifestyle on Impulsive Purchases (Case Study: Albadar Gang Community 6)
Authors: Wahyuni, Sri
metadata.dc.contributor.advisor: Suryani, Wan
Keywords: hedonic shopping value;shopping lifestyle;pembelian impulsif;impulse buying
Issue Date: 22-Sep-2021
Publisher: Universitas Medan Area
Series/Report no.: NPM;178320120
Abstract: Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh hedonic shopping value dan shopping lifestyle terhadap pembelian impulsif masyarakat gang Albadar 6. Jenis penelitian ini adalah deskriptif kuantitatif yaitu suatu penelitian yang bertujuan untuk menjelaskan suatu fenomena empiris yang disertai data statistik, karakteristik dan hubungan antar variabel yang teknik pengumpulan datanya menggunakan kuesioner dan studi pustaka. Pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuesioner dengan menggunakan skala Likert. Sampel dalam penelitian ini adalah masyarakat gang albadar 6 yang berjumlah 78 responden dengan menggunakan rumus slovin. Metode yang digunakan dalam pengambilan data adalah purposive sampling. Teknik analisisnya menggunakan analisis regresi linier berganda dengan bantuan program SPSS 25. Hasil penelitian ini menunjukkan bahwa kedua variabel independen yaitu hedonic shopping value dan shopping lifestyle berpengaruh terhadap pembelian impulsif. Nilai R Square persamaan sebesar 0,595 artinya bahwa variabel pembelian impulsif (dependent) yang dapat dijelaskan oleh variabel hedonic shopping value dan shopping lifestyle (independent) dalam penelitian ini sebesar 59,5% sedangkan 40,5% dipengaruhi oleh variabel lain yang tidak dijelaskan oleh penelitian ini. This study was conducted with the aim of knowing the effect of hedonic shopping value and shopping lifestyle on the impulsive buying of Albadar 6 gang community. This type of research is quantitative descriptive, which is a study that aims to explain an empirical phenomenon accompanied by statistical data, characteristics and relationships between variables using techniques. data collection using questionnaires and literature study. Data collection in this study was carried out by distributing questionnaires using a Likert scale. The sample in this study was the community of Gang Albadar 6, amounting to 78 respondents using the Slovin formula. The method used in data collection is purposive sampling. The analysis technique uses multiple linear regression analysis with the help of SPSS 25 program. The results of this study indicate that the two independent variables, namely hedonic shopping value and shopping lifestyle, affect impulse buying. The value of R Square equation of 0.595 means that the impulsive buying variable (dependent) which can be explained by the hedonic shopping value and shopping lifestyle (independent) variables in this study is 59.5% while 40.5% is influenced by other variables not explained by the this study.
Description: 92 Halaman
URI: http://repository.uma.ac.id/handle/123456789/16219
Appears in Collections:SP - Management

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178320120 - Sri Wahyuni - Chapter IV.pdfChapter IV554.69 kBAdobe PDFView/Open
178320120 - Sri Wahyuni - Fulltext.pdfCover, Abstract, Chapter I,II,III,Bibliography1.55 MBAdobe PDFView/Open


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