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DC Field | Value | Language |
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dc.contributor.advisor | Lubis, Adelina | - |
dc.contributor.author | Putra, Hady | - |
dc.date.accessioned | 2022-03-02T04:55:36Z | - |
dc.date.available | 2022-03-02T04:55:36Z | - |
dc.date.issued | 2021-07-05 | - |
dc.identifier.uri | http://repository.uma.ac.id/handle/123456789/16582 | - |
dc.description | 84 Halaman | en_US |
dc.description.abstract | Penelitian ini bertunjuan untuk mengetahui pengaruh tagline dan kepercayaan terhadap keputusan pembelian produk JD.ID. Adapun permasalahan yang didapat dalam penelitian ini adalah tagline dan kepercayaan dirasa efektif mempengaruhi keputusan pembelian secara parsial dan simultan. Populasi dalam penelitian ini adalah masyarakat yang berada dikawasan kecamatan Medan Sunggal, yang pernah melakukan pembelian produk JD.ID. dengan jumlah sebanyak 96 orang responden yang diambil menggunakan teknik slovin. Pengumpulan data menggunakan kuesioner. Teknik analisis data dalam penelitian dengan mengunakan analisis statistik dan analisis regresi linear berganda yakni menggunakan SPSS Versi 16. Hasil dari penelitian ini menunjukkan bahwa tagline dan kepercayaan secara simultan berpengaruh signifikan terhadap keputusan pembelian JD.ID dan secara parsial tagline dan kepercayaan berpengaruh secara positif dan signifikan terhadap keputusan pembelian JD.ID. This study aims to determine the effect of tagline and trust on JD.ID product purchasing decisions. The problems obtained in this study are taglines and trust that are considered effective in influencing purchasing decisions partially and simultaneously. The population in this study were people who were in the Medan Sunggal sub-district, who had purchased JD.ID products. with a total of 96 respondents who were taken using the slovin technique. Collecting data using a questionnaire. The data analysis technique in this study uses statistic analysis and multiple linear regression analysis using SPSS Version 16. The results of this study indicate that tagline and trust simultaneously have a significant effect on JD.ID purchase decisions and partially tagline and trust have a positive and significant effect. to JD.ID's purchase decision. | en_US |
dc.language.iso | id | en_US |
dc.publisher | Universitas Medan Area | en_US |
dc.relation.ispartofseries | NPM;158320044 | - |
dc.subject | tagline | en_US |
dc.subject | kepercayaan | en_US |
dc.subject | keputusan pembelian | en_US |
dc.subject | trust | en_US |
dc.subject | purcahse decision | en_US |
dc.title | Pengaruh Efektivitas Penggunaan Tagline dan Kepercayaan Terhadap Keputusan Pembelian Produk pada Pengguna JD.ID di Kecamatan Medan Sunggal | en_US |
dc.title.alternative | The Effect of Effectiveness of Using Taglines and Trust on Product Purchase Decisions for JD.ID Users in Medan Sunggal District | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | SP - Management |
Files in This Item:
File | Description | Size | Format | |
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158320044 - Hady Putra - Fulltext.pdf | Cover, Abstract, Chapter I, II, III, V, Bibliography | 1.12 MB | Adobe PDF | View/Open |
158320044 - Hady Putra - Chapter IV.pdf Restricted Access | Chapter IV | 456.11 kB | Adobe PDF | View/Open Request a copy |
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