Organizational Communication model on community empowerment in the health sector at Medan-Marelan Public health center

Abstract

Communication in this organization is effective enough to produce activities that are achieved according to their objectives. In principle, group communication in conducting a communication emphasizes the group factor, so that communication becomes wider. The type of communication used includes several types of communication including downward communication, upward communication, and horizontal communication. In this organization everyone can express their opinion but the decision remains through the permission of the chairman. Downward communication is such as the head of the puskesmas instructing members if they have decided on something, upward communication such as members conveying creative ideas that can be considered by the leader, and horizontal communication where members exchange ideas to convey ideas and creativity. Communication in community empowerment organizations in the health sector is also supported by existing technology. Leaders and members can communicate via social media whatsapp group to convey and exchange information.