Digital Lifestyle of Younger Generation in Medan City (The Study on Grab Application Users in Neighbour of XIX, Tanjung Rejo Urban Village)

Abstract

This study aims to determine the behavior of the younger generation regarding the e-lifestyle for youth in Tanjung Rejo Urban Village, especially in the Area XIX in using the Grab application. This research uses descriptive qualitative research methods. The factors that influence the digital lifestyle come from internal and external. Individual or internal factors tend to be like motives for need. The application is used regularly helps the informant and create a perception that they depend on this application. Internal factors that influence lifestyle are attitudes, experiences, observations, personality, self-concept, motives and perceptions. External factors that influence are the reference group, family, social class and culture.