The Effect of E Commerce Based Marketing Implementation on Sales Volume at Sinar Graha Indonusa Medan Company

Abstract

Marketing strategy is a marketing policy designed by company management to increase sales volume. One of the marketing strategies used is e-commerce. The research was conducted at PT. Sinar Graha Indonusa Medan with the aim of wanting to know the effect of e-commerce implementation on increasing sales volume. The research method is carried out with a quantitative approach. Data collection was carried out by distributing questionnaires to 82 respondents. The data that has been obtained is then analyzed by simple linear regression, partial test, and determination test. The results showed that e-commerce had a positive and significant effect on sales volume at PT. Sinar Graha Indonusa. The influence of e-commerce on sales volume is 49,5%. With this condition, it shows that the company continues to innovate in e-commerce because it has a relatively strong influence on increasing sales volume.